K1X Hong Kong / China Home Page

K1X- Nation of Hoop brand has been firmly rooted in basketball lifestyle since 1993. Since then, K1X is now the most popular basketball apparel brand in Germany. Yes, they are even more popular than Nike there. The K1X brand (spoken Kay-One-Ex or Kicks ) evolved naturally from the acknowledged basketball & sneaker specialist store KICKZ , based in Munich, Germany, and the immensely popular and trail-blazing internet site www.kickz.com . Building an own brand was a natural step and a logical consequence for an experienced company with a vision and an edge.

What makes K1X so unique and keeps their product at the highest quality in terms of performance and style is almost every position, from CEO to designer, is played by active or fomer basketball players. This is what gives the company it's niche expertise and credibility, which acts as the company's foundation. Meticulous attention to basketball-specific details are paramount and a question of honour to K1X. So, premium functionality and fresh urban styles with a heavy hip-hop influence at Ballers 4 Ballers pricing define every K1X product.

What separates K1X from its rivals is that it is the first basketball lifestyle brand to simulataneously emphasize on-court and off-court clothing. K1X realises that basketball is more than a sport to basketball players, it is more like a culture, A Way Of Life to them. Recognising that a basketball player will always be a basketball player, and “keeping it real” whether on the court, in the club, at home, or relaxing at mom's, K1X has a huge amount of quality products that caters for all a basketball players's needs – various shoes/sneakers, hiking boots, tees, suits, jerseys, shorts, caps, hats, sweatshirts, hoodies, socks, jackets, balls, jeans, bags plus various other accessories. All K1X products stay close and are true to the streets and are designed and manufactured with a vision and an edge that emphasizes quality. They stress the importance of one of their mottos: “Always remember: play hard, don't embarrass our products.”

“ Taking over the world one court at a time.” That is one of K1X's advertising slogan and they are doing just through their hard work to become the number 1 basketball lifestyle brand in the world. The huge popularity of K1X can be seen and felt in countries such as the USA, Australia, Japan, Korea, England, France, Finland, Greece, Italy, Spain, Sweden……………..and now in Hong Kong & China.