We are proud to announce the signing of NBA All-Star Ron Artest (currently averaging 21.2 points, 5.7 rebounds per game, and leads the NBA in average number of steals per game at 2.58- told you he was an all-star) to a multi-year, multi-million dollar endorsement contract with us, the number one basketball lifestyle brand k1x-Nation of Hoop . The partnership will include the design of both a footwear and a clothing line. The Indiana Pacers Forward is the first NBA player to ink a deal with k1x-Nation of Hoop.

A Queensbridge (NY) basketball legend and creative enigma, Artest will be actively involved in the design and development of two K1X Ron Artest lines, which will feature on-court performance styles (“Tru Warier”) and a basketball lifestyle look (“Ron Artest”), including footwear, apparel and accessories.

Artest's k1x clothing and footwear lines will make their US and European debut

October 2006. Extremely limited k1x „Tru Warier“ footwear and apparel will be available February 2006.

Artest comments:

“I'm excited and honored to be the first NBA player to sign a deal with K1X. Their sneakers and clothes epitomize a ball players lifestyle to the core. Other big name endorsement offers also came on strong, but I really believe in k1x' s products and vision. Gotta watch out, my teammates are already fiending for my k1x! I had heard real good things about the company and brand, so I played in the k1x Chiefglider model during the pre-season. They're on fire and will make a major mark here soon. Right now k1x is huge in Europe and I am thrilled to help them introduce their brand to the US !”

k1x's CEO Christian Grosse remarks:

“This is big time! There is not another player on the planet I would rather see playing in our shoes. Artest embodies all we ever looked for in a basketball player.

Our main k1x claim, ‘You can't teach heart' describes him perfectly. Showboating is not our style. k1x identifies with the hard working hustle player who will dive for a loose ball on concrete to get a win, even in scrimmages. We completely embrace Artest's inner city, raw hip-hop persona and have always cheered him on because he is definitely one of a kind. Our urban and different approach to the game makes him the only true figure head for k1x.”

We are k1x-Nation of Hoop. Not satisfied with already being a major force in Europe and Asia , K1X is poised to take it to the next level and make their official U.S debut with Ron Artest.

k1x Warrior Ron Artest

k1x Chiefglider Pro-Model Ron Artest- The only way you are getting your hands on these babies is if you meet the following 2 criteria: Your name is Ron Artest You play for the Indiana Pacers in the NBA Don't worry though, in March 2006, we will be getting extremely limited k1x Ron Artest Chiefglider models (Chiefglider Mid Artest Edition L.E, in the sexy colourways of white, navy and yellow) as well as hot as hell k1x Ron Artest basketball apparel .